THE BRONX PARTNERS WITH
ZIPCAR TO GENERATE MORE TRAFFIC
Aims to increase business during post-holiday slowdown
The Bronx Tourism Council announced an initiative with Zipcar to help promote restaurants and other businesses in the borough. The emphasis is on giving Zipcar members added value while introducing them to eating establishments not easily-accessible by subway. Restaurants, as well as some stores, will be offering 15% off food items and select products in areas such as Riverdale, Throggs Neck, City Island, and Arthur Avenue, recently named one of America’s Greatest Streets by the American Planners Association. These neighborhoods are off the beaten path and suffer most once the holiday rush is over and winter sets in.
“That’s no reason to stay home,” says Olga Luz Tirado, executive director of The Bronx Tourism Council. She adds, “There are plenty of delicious reasons to bundle up and get out there.”
“Our borough is home to some of the greatest restaurants and eateries the city has to offer, and this partnership between The Bronx Tourism Council and Zipcar will provide epicureans with an opportunity to explore the great tastes our borough has to offer. I congratulate Zipcar on this tremendous new partnership with The Bronx Tourism Council, and I look forward to working with them in the future,” said Bronx Borough President Ruben Diaz Jr.
Restaurants participating in the promotion include:
Bacco, 3524 Johnson Avenue, Bronx, NY 10463
Blackstone, 3713 Riverdale Avenue, Bronx, NY 10463
Moss Café, 3260 Johnson Avenue, Bronx, NY 10463
Escape Latino, 1841 Hobart Avenue, Bronx, NY 10461
Ice House Café, 140 Reynolds Avenue, Bronx, NY 10465
Lucca Restaurant, 3019 Westchester Avenue, Bronx, NY 10461
Outback Steakhouse, 270 Baychester Avenue, Bronx, NY 10475
Catania’s Pizzeria & Café, 2307 Arthur Avenue, Bronx, NY 10458
Bistro SK, 273 City Island Avenue, Bronx, NY 10464
Bronx Brewery, 856 East 136th Street, Bronx, NY 10454
Gun Hill Brewing Company, 3227 Laconia Avenue, Bronx, NY 10469
Gun Hill Tavern, 780 East 133rd Street, Bronx, NY 10454
In addition to restaurants, the website will include boutique shops, museums and galleries to peruse, and specialty markets that offer a variety of products.
Kaleidoscope Gallery – 15% off select items, 280 City Island Avenue
Focal Point Gallery – 15-30% off select items, 321 City Island Avenue
Cerini Coffee & Gifts – 15% off select items, 2334 Arthur Avenue
Other participating institutions can be found in the Zipcar “Deals” page at Zipcar.com/bronxguide.
“Savor the Bronx” Restaurant Week is produced by the Bronx Tourism Council and co-hosted by the Bronx Overall Economic Development Corporation (BOEDC), showcases the borough’s best eateries by offering special values and discounts.
“Epicureans from around the world are invited to experience the amazing tastes we have to offer in our borough,” said Bronx Borough President Ruben Diaz Jr. “The Bronx has always been home to a tremendous food culture, and ‘Savor the Bronx’ is a great way to sample the many different styles of food our world-class restaurant community has to offer.”
“Tourism continues to grow in The Bronx, and our restaurants, breweries and world-class food producers have played a major role in encouraging that growth,” said Olga Luz Tirado, Executive Director of The Bronx Tourism Council. “With so many great flavors to offer, we urge those seeking a fresh new culinary experience to celebrate ‘Savor the Bronx’ Restaurant Week with us.”
This 12-day event, which runs from November 7th through November 18th, will feature over 40 participants and is the perfect opportunity to explore your taste buds at various restaurants around The Bronx. The preview event featured samples from some of the borough’s top eateries and food producers, including the Mott Haven Bar & Grill, Bronx Hot Sauce, Chelsea Craft Brewing Company, Havana Café, The Bronx Brewery, Lloyd’s Carrot Cake and Gun Hill Brewery.
In addition to hosting the preview, Borough President Diaz and The Bronx Tourism Council also unveiled a new “Savor the Bronx” video series, which will highlight Bronx restaurants and other borough culinary businesses.
The series launched with four videos highlighting borough eateries:
“Thanks to this new ‘Savor the Bronx’ video series, our borough’s burgeoning culinary scene is having its moment in the sun. Bronxnet and The Bronx Tourism Council have developed a tremendous new series that will help promote our borough’s restaurant and food producers to a new audience, and that is certainly something to be proud of. I look forward to future episodes,” said Borough President Diaz.
“BronxNet is proud to produce and broadcast 'Savor the Bronx' TV programming in partnership with Bronx Borough President Ruben Diaz Jr. and The Bronx Tourism Council to spotlight restaurants, local business, and the tremendous cultural and culinary vibrancy of the Bronx," said Michael Max Knobbe, Executive Director at BronxNet.
Click here for a list of restaurants participating in Savor The Bronx Restaurant Week. Follow Savor The Bronx on Twitter and Facebook - @savorthebronx
On October 4, 2016, Bronx Borough President Ruben Diaz Jr. joined the American Planning Association (APA) and elected officials, business and community leaders from across the city as the APA named Arthur Avenue as one of the Great Streets of America, as part of the organization’s annual list of Great Places in America in celebration of National Planning Month.
Arthur Avenue is one of the classic streets of New York City, combining ethnic and economic diversity and a strong commercial and cultural base. It celebrates its rich Italian heritage and cultures with highly-rated restaurants, butcher shops, fine bakeries, world-class delis and groceries, and shops of all kinds, all in dense, compact mixed-used buildings.
“This is a tremendous recognition for Arthur Avenue, and The Bronx is proud to celebrate today as this amazing street is named one of the greatest in our nation by the American Planning Association,” said Bronx Borough President Ruben Diaz Jr. “The Belmont community is filled with amazing restaurants and shops, and is one of the finest tourist destinations in the region, if not the world. We already knew how great this neighborhood is…but now the rest of the country knows that the best place to be is right here in The Bronx, right here on Arthur Avenue.”
“Arthur Avenue is an example of how careful planning, public engagement and innovation can create a better place to live, work, play and visit,” said Carol Rhea, FAICP, president of APA. “This collaboration have made Arthur Avenue a legacy and destination.”
As part of National Community Planning Month, APA’s Great Places in America program recognizes streets, neighborhoods and public spaces in the United States that demonstrate exceptional character, quality and planning—attributes that enrich communities, facilitate economic growth and inspire others around the country. The Great Neighborhoods, Great Streets, and Great Public Spaces of 2016 are places that are unique and exemplary in their amenities and infrastructure, cultural identity and use of sustainable and innovative practices.
“This distinction is an honor that further cements Arthur's Ave indelible contributions and significance to the Bronx and New York City. The street's remarkable history, long-standing businesses, cultural importance and people who have made it great is now receiving the recognition it rightfully deserves, and I am proud to represent the district where Arthur Avenue is located,” said Council Member Ritchie Torres.
“As Chairman of the Business Improvement District and one of many third and fourth generation business owners on Arthur Avenue, I want to express our gratitude for honoring Arthur Avenue as one of the five best streets in America. Generations of Italian families, and those that support this community, have helped insure Arthur Avenue remains vibrant, authentic and true to its deep cultural roots. Anyone who has walked, shopped or dined on Arthur Avenue appreciates its unique qualities as an al fresco shopping bazaar. We hope the gracious recognition we received today will inspire many more and future generations to come find out what makes Arthur Avenue, or as so many refer to it ‘the neighborhood,’ such a special place,” said Peter Madonia, Chairman, Belmont Business Improvement District and Owner, Madonia Brothers Bakery.
“The Bronx Overall Economic Development Corporation is delighted that Arthur Avenue is being recognized for their iconic neighborhood and businesses that provide a warm and savory flavor to our borough. It is an area that is full of hard working small businesses that is unique and beloved by all including the many tourists that frequent it daily. We look forward to supporting it for decades to come,” said Marlene Cintron, president of the Bronx Overall Economic Development Corporation.
"Since 1981, the Belmont Library has sat adjacent to Arthur Avenue, offering key services to the vibrant community while enjoying the energy, uniqueness, and spirit of the Bronx's own Little Italy," said New York Public Library Chief Operating Officer Iris Weinshall. "The dedicated staff at this branch can certainly attest to the greatness of this storied street and the people that bring it to life. We are proud to honor that tradition with Bronx Borough President Ruben Diaz Jr., and The American Planning Association."
“Arthur Avenue embodies the American Dream that has made our Borough so strong. It is an economic engine that has deep roots within the Italian American culture and that continues to draw and captivate visitors whether they live around the corner or across New York State,” said State Senator Gustavo Rivera. “I am very proud to join Borough President Ruben Diaz Jr. and the American Planning Association in recognizing Arthur Avenue as one the greatest streets in our country.”
“Arthur Avenue is one of our gems. Tens of thousands of tourists come through this area we call the real Little Italy to experience the food and the culture of Italian Americans here in The Bronx,” said Olga Luz Tirado, executive director, The Bronx Tourism Council.
Since launching the Great Places in America program in 2007, APA has recognized 260 neighborhoods, streets and public spaces around the country. Places are selected annually and represent the gold standard in terms of having a true sense of place, cultural and historical interest, community involvement and a vision for the future.
For the third year, members of the public can suggest their favorite public space, neighborhood, or street to earn a “People’s Choice” designation. During the first half of October, individuals can offer suggestions via APA’s social media channels using the hashtag #APAgreatplaces. APA will select five finalists that the public can vote on via APA’s website. The “People’s Choice” winner is announced in early November 2016.
For more information about these streets, as well as APA’s Great Neighborhoods and Public Spaces for 2016 and previous years, visit www.planning.org/greatplaces.
You can also find more information on National Community Planning Month by visiting www.planning.org/ncpm.